Search Engine Optimization (SEO) is how your business gets found online without paying for every click. When done correctly, SEO builds long-term visibility, authority, and consistent leads from people actively searching for what you offer.
At Simpson Web Design, we focus on practical, ethical SEO strategies designed for small and local businesses—not generic tactics or empty promises.
Our SEO process is built around clarity, consistency, and measurable results. SEO is not a one-time task, so we continuously monitor performance, track rankings and traffic, and refine the strategy over time to ensure steady growth and long-term results.
Analyze your website, competitors, and current rankings, Identify quick wins and long-term opportunities and create a clear SEO roadmap.
Target keywords your customers are actually searching so you can focus on buyer-intent, not just vanity traffic.
Optimize existing pages by creating or improving their SEO-focused content to help it align with search intent
Fix performance and indexing issues to help improve your website’s structure and user experience.
Track rankings, traffic, and conversions so you can adjust your strategy based on real data and continuously improve performance.
Effective SEO is built on three core pillars. If one is weak, results suffer. Search engines rank websites based on: Relevance – Does your page match what someone is searching for? Authority – Does your site appear trustworthy Experience – Is your website fast, usable, and helpful?
On-page SEO focuses on optimizing the content and structure of your website so search engines—and users—can easily understand it.
Technical SEO ensures your website is fast, secure, and easy for search engines to crawl and index.
Off-page SEO focuses on building your website’s credibility across the internet.